Corporate philosophy


STÄDTER is a family business that combines values, long-standing tradition and experience with a spirit of innovation and a flair for trends. We offer a wide selection of high-quality baking products that we distribute exclusively through specialist retailers to consumers across the world. We believe that success is not a matter of chance, but the result of qualified and motivated employees, long-standing experience, professional competence, a focus on quality and the mutual bond of trust between our company and its business partners and employees.

Quality standards

We set the highest standards for the quality of our work and products. However, quality means a lot more to us than just compliance with a standard or target values. Product quality is absolutely essential for us. Above the legally required quality assurance, our products therefore need to pass strict internal quality controls by our confectioners before being added to our product range.

Loyalty to our specialist traders

Helpful consumer consulting and a qualified customer service are equally important to us as a world-class product quality. We therefore sell our products to specialist retailers who fully understand the value of our products and are able to inspire consumers. We also highly value the feedback that our specialist retailers gain from their customers and the opportunity to quickly find out about consumer wishes and to adjust our products according to their needs.

Customer service and satisfaction

We identify with our customers and are only satisfied if they are. In addition to attractive delivery and payment terms, we therefore offer our customers and business partners special services, including POS equipment (e.g. flyers, posters, displays and product information for consumers), consumer workshops at the POS and product trainings for specialist retailers by our experienced confectioners.

Product variety and continuous development

The baking market is constantly changing as new customer wishes and baking trends arise. We are thus continually optimising our products to offer maximum quality and to respond to the latest consumer requirements. Always on the lookout for new trends, we strive to continuously evolve our products and services. All of our articles must be suitable for daily use. We aim to inspire our customers to create marvellous cakes and pastries with our products and to make baking fun. Therefore, we regularly design new products to expand our product lines.

Personal relationships

In addition to producing quality products, developing personal relationships with our employees and business partners is a key factor of our success. That is why we take care to create the necessary environment for building and maintaining good business relationships. Our goal is always long-term cooperation, be it with our employees or with customers and suppliers. Individual customer service means a lot to us, because we feel that personal contacts create mutual trust and loyalty, which are both at the heart of a successful partnership.

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